Free · 60 seconds · No account

The free Trades Business Scorecard.

In under a minute, see an honest estimate of where your shop is leaking money — missed calls, under-market pricing, reputation, and online visibility — graded A to F. Built for plumbers, HVAC, electricians & pest control.

No credit card No sales call to see it Estimates you can act on today

Score my business

Two required fields. The optional ones make it sharper.
Optional — sharpens your score
Every figure is an estimate from public benchmarks & typical trade data. We verify the real numbers live during a free pilot.
What you'll get

Four numbers most owners never see.

The scorecard is a fast, no-login look at the same things your AI Operations Manager watches all day. Every result is labeled as an estimate — the pilot turns them into your real numbers.

📞

Your missed-call revenue leak

Small shops miss about 1 in 5 calls. We estimate how many jobs walk out the door every month while you're on a truck — in dollars.

💰

Where your pricing sits

Most trade shops price 8–15% under local market on their top services. We show what that typical gap is worth for a shop your size — Ben checks your actual prices at onboarding.

Your reputation score

Your rating versus the local benchmark for your trade, plus how review recency and reply rate quietly drag it down — scored 0–100.

🔎

Your visibility gaps

A checklist of the listing, Google Business Profile, and AI-search gaps that keep new customers from finding you first.

Scanning your business…

Ben and Dean are pulling the benchmarks
    Your Trades Scorecard
    Estimated Numbers below are estimates from public benchmarks & typical trade data. We verify each one live during your free pilot.
    0/100
    Overall grade

    LI
    Missed-call leak
    Ava · missed-call recovery
    $0
    walking out the door every month Est
    Est. calls / month
    Missed (~20%)
    Avg ticket for your trade
    Even recovering a third of these is $0/mo back — that's Ava's job.
    NV
    Pricing position
    Ben · pricing analyst
    $0
    what a typical under-market shop your size leaves on the table every month Est
    Typical shop: under marketAt marketOver
    RV
    Reputation
    Dean · reviews manager
    Your rating
    Local trade benchmark
    Reputation score Est
    0 / 100Strong shops: 85+
    CS
    Visibility gaps
    Eve · your chief-of-staff
      These are the gaps most shops share — we confirm yours live during onboarding. Est
      Turn estimates into your real numbers

      See exactly what your AI Operations Manager would recover.

      We estimate roughly $0/mo is recoverable. Start your free 14-day pilot and we'll build your real dashboard — no card.
      Enter a mobile or email. No card, no obligation — we build the dashboard first. Prefer email? Message Tony directly →
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      You're in — nice work.

      We'll text your dashboard link shortly. It'll have your real missed-call, pricing, and reputation numbers built in.

      Want it faster? Email Tony now →
      How we calculate this scorecard
      Every number is an estimate, built to be honest and directional — not a live audit. Here's the math:
      • Missed-call leak: your monthly calls × a 20% industry miss rate × the average ticket for your trade (plumbing $450, HVAC $650, electrical $500, pest $180).
      • Pricing: most trade shops run ~12% under local market on top services; we apply that to your estimated booked jobs.
      • Reputation: your rating (or your trade's benchmark if you didn't enter one), adjusted for the typical low review-reply rate and stale review cadence at shops your size.
      • Visibility: the listing, Google Business Profile, and AI-search gaps most local shops have until someone manages them.
      When you start a pilot, Aestar replaces every estimate with figures pulled from your real market, reviews, and (with your OK) your call and job data. Nothing here touches a real customer.

      Frequently asked

      What is the Trades Scorecard?

      It's a free 60-second grader for home-service businesses. You enter your trade, city, and a few optional details, and we estimate your missed-call revenue leak, where shops like yours typically sit versus local pricing benchmarks (Ben verifies your actual prices during the pilot), your reputation score, and your online visibility gaps, then give you an overall A to F grade.

      Is the scorecard free and do I need an account?

      Yes, it is completely free and no account or credit card is required. Every number is an estimate from public benchmarks and typical trade data, and we verify the real figures live during a free 14-day pilot if you want them.

      How is the missed-call revenue leak calculated?

      Small trade shops miss roughly one in five inbound calls. We take your monthly call volume, apply a 20 percent miss rate, and multiply by the average ticket for your trade to estimate the revenue those missed calls represent each month.